Cold email for web designers that gets replies
Templates get ignored because every owner has seen them. Swokei writes each email from a real problem on that business's own site.
20 free credits. No card needed.
Hi Sam,
2I tried to book a cut on your site from my phone, and the booking button only appeared after scrolling past three screens of text.
3Most people booking a barber are on their phone, so a lot of them will give up before they find it.
4I sketched a version with booking at the top. Want me to send you the screenshot?
Alex
Owners decide in the subject line
The popular templates were written for everyone, so they are now sent by everyone. An owner can spot one before opening it. A subject about their own site reads like a note from someone who looked.
- Quick question
- Grow your business with a new website
- Partnership opportunity
- Is your website losing you money?
- Your booking page on a phone
- The quote button on your site
- Your menu on mobile
- A note about your homepage
Five first lines that work
Use one angle per email, the strongest one for that site. Save the second-best finding for your first follow-up, so each message brings something new.
“Your homepage took seven seconds to show anything on my phone.”
“On a phone, your menu covers half the page and won't close.”
“I couldn't find a way to request a quote without calling.”
“Your services page has no title, so Google shows it as “Home”.”
“The footer still says 2017, which can make a business look closed.”
Follow up without being annoying
Most replies come after a follow-up, not the first email. Add two or three to the sequence, a few days apart, each with a new reason to reply. Stop the moment someone asks, and immediately on a hard bounce.
First email
The strongest finding, what it costs them, a small offer.
Follow-up
The second-best finding, or the screenshot you offered.
Follow-up
A short example of a fix you made for a similar business.
Last note
A polite close: happy to help whenever the timing is right.
Five mistakes that kill replies
Most cold emails to business owners fail for the same handful of reasons, none of them about design skill.
The first email, written for every lead
Swokei reads each site and writes the first email from what it found, in the prospect's own language. You review it, add your follow-ups, and send from your own mailbox with built-in warmup.
More on winning clients
Agencies that let Swokei do the outreach
The main thing I like is that the emails actually have something relevant to say. Instead of sending the same pitch to everyone, I can mention their design, SEO or mobile experience without doing the research manually.
Great tool. I'd recommend Swokei to any web designer looking to get more web design clients.
We were already doing outreach for our web design company, but most of the time we were guessing what to say. Now we let Swokei analyze business websites, find real issues, and turn them into personalized emails we can still send at scale.
We run a small web design agency and outreach has always been one of those things we know we need to do but never had enough time for. Swokei made it much easier to keep it consistent.
We send far more outreach than before and it's more personal, not less. That combination just didn't exist for us until this.
One of my employees kept telling me to give Swokei a try. I was pretty skeptical at first, but after using it for a while, it quickly became part of our daily outreach.
Getting the client is step one. Learn the rest for free.
Short, practical lessons on building client websites, pricing your work, hosting and maintenance, and running a web design business that keeps clients for years.
Mailboxes, sending and campaigns are unlimited.
Credits and lead generation are the only two things that count down. Mailboxes, emails sent and campaigns are unlimited on every paid plan.
What is a credit?
One credit is one lead's website read and one email written for it. That is the whole meter.
Analyzing a site and writing that lead its email, one per lead. Verifying an address, one per address.
Sending, follow-ups, reply sorting, warmup, lead search, your own templates and the CRM.
Unused monthly credits carry into next month, up to one month's worth on top.
Questions about cold email
Straight answers about the work, the tool and what it costs.
Open with one real problem on their site, say what it costs them, and ask for something small. Keep it short enough to read on a phone without scrolling.
Ready to take control of your outreach?
Reads every prospect's site and writes the outreach that lands you the work.